Track 1: Media & Entertainment
New Ways to Sell Online with Advertising, Sponsorship and E-Commerce
Basic business models are the foundation for successful content companies.
While the global ad market is currently soft, streaming media advertising
is nonetheless delivering higher value at a higher rate, for both consumers
and businesses. This session will provide a look at whats new and
working well in online advertising, including sponsorship models and how
to integrate e-commerce successfully into your media business model.
Moderator: Dan Russell, General Manager, Adsales, RealNetworks
Speakers: Joan Fitzgerald, Director of Marketing and Operations, Arbitron Webcast Services
Subscription and Pay-Per-View: The Holy Grail?
This session will address the emergence of subscription programming and
the factors that come into play when mapping out a pay-per-view/pay-per-use
model. What lessons can we learn from the cable industry and will this
model truly be the holy grail for online media and entertainment? Learn
about the issues affecting the online subscription universe, how to set
up and market subscription content and what attracts and retains subscribers.
Moderator: Scott Ehrlich, Vice President, Programming, RealNetworks
Brand Insurance: Strategies for the New Media Space
With the rapid adoption of broadband and the accompanying demand for more
broadband content, all Web content brands face new challenges how
to incorporate multimedia and how to define the customer experience. For
traditional media brands, its a return to your core business, but
with the added value of interactivity and cross-promotion. For established
Web brands, its a question of how to transition and establish your
presence as a media source. And for new media initiatives, its the
challenge of getting the traction to build a brand position. In this session,
industry pioneers and leaders will address these issues and provide insight
to help you define your brand in the new media space.
Moderator: Erik Flannigan, Vice President, Music Services and Programming
Content Strategies for Non-PC Devices
There's another world beyond the desktop, and its growing in size
and importance every day. This session will look at the wide array of
non-PC devicesset-top boxes, mobile phones, WAP devicesthat
are currently available, and others that will soon be coming to market.
What kinds of content will these devices support, and what strategies
should you implement to ensure you are prepared to extend your offerings
to the estimated one billion devices that will be available over the next
four years? Hear from industry experts on the opportunities available
Moderator: Jay Jaishima, Director, Consumer
Speakers: Richard Doherty, Director, The Envisioneering
TBD, Sony Computer Entertainment
The Pitch: Is Your Business a Survivor or
the Weakest Link?
A cross between a business school competition and a classic "pitch,"
conference attendees will be invited to submit their proposals for consideration
in advance of this session. Selected participants will have 3 minutes
to pitch their concept before a panel of industry experts who will give
raw, interactive feedback that will provide valuable insight and direction
for the participants as well as audience members.
Media & Entertainment Offerings: A Roadmap
As a business owner or creative executive, the task is to know your customer,
evaluate your market and determine the best path for success in a perpetually
changing environment. This session will detail the product and technology
paths offered by RealNetworks and will demonstrate how to develop, sell
and profit by adapting and aligning your business strategies with the
companys latest offerings, as well as how to prepare for the impact
of future technologies.
Moderator: Liz Hughes, Regional Manager,
Speakers: Richard Doherty, Director, The Envisioneering Group
Track 2: Delivery & Infrastructure
The Infrastructure Behind the Pretty Face
AOL is more than a portal. This is your unique opportunity to hear from
one of the "super-infrastructures" of digital media delivery.
Gain insight into how one of the worlds most reliable and successful
networks was built. AOL executives will provide perspective on the most
crucial business and technological decisions that led to the creation
of one of the largest and most robust networking infrastructures. The
panel will go on to discuss the future of digital media delivery, return
on investment expectations, what kind of peering relationships they anticipate
and how you can capitalize on the momentum.
Moderator: Lester Jackson, Group Program Manager, RealNetworks
Speakers: Mike Wise, Sr. Manager Streaming
Chris Amen, Sr. Manager Streaming Services, AOL
Economics of Delivering Digital Media Over IP Networks
How do you maximize your return on investment using todays wire
line infrastructure and reach the audience of the future over wireless
and cable networks? This session will illustrate the critical factors
determining the cost of delivery, and how these factors change when reaching
beyond the desktop PC. Learn the opportunities and bottom-line benefits
of the delivery business.
Moderator: Adam Selipsky, General Manager
of Solutions Marketing, RealNetworks
Speakers: Adam Cohen, Chief Media Officer,
Steve Lerner, Vice President, Streaming Media Technology, Speedera
Fact and FictionUnderstanding Enterprise Needs
What is really important to the decision makers of todays top enterprises?
Find the answers to some of the most burning questions about delivery
outsourcing, corporate training, intranet vs. Internet and bandwidth savings.
Leaders from across the industry will articulate their expectations for
digital media in the enterprise and identify the most compelling content
and value-added services.
Moderator: Steve Snell, Vice President, North American Infrastructure and Enterprise Sales, RealNetworks
What An Entertainment Executive Cares About
Its time to go backstage, off camera and beyond the boardroom of
the entertainment industry. This session will serve as a "sneak peek"
into how the leaders in entertainmentyour customers and prospectsdetermine
what to broadcast and when with their traditional media vehicles. How
does this process apply to digital media delivery, and how can you understand
and capitalize on this process? What are the technologies that need to
be considered to produce great user experiences across desktop, handheld
and consumer entertainment devices? Join us as we outline the business
issues affecting how entertainment companies select delivery partners.
Understanding Fundamental Shifts in the Infrastructure Landscape
While there has been much talk about "convergence," few have detailed the
fundamental shifts a converged world will present to network operators who
must deploy the infrastructure required to profit from this changing
marketplace. Infrastructure of the future will have to support multiple
formats, device types, network topologies, and business models. Hear experts
discuss these shifts and the technological advancements and architectural
trends that are making it a reality. This session will address specific
criteria you should use in planning for your network build-outs that will
enable you to capitalize on immediate and future business opportunities.
Moderator: Ben Rotholtz, General Manager,
Systems and Tools, RealNetworks
Speakers: TBD, Jupiter Media Metrix
Brad Hefta-Gaub, Director of Product Development, Media Systems, RealNetworks
Seth Rosenbloom, Program Manager, RealNetworks
Competing for ConsumersAccess Providers Speak!
This executive forum brings together the leaders of large-scale telecommunications,
cable, and wireless companies to discuss the business models and delivery
technologies that are key to connecting digital media to the consumer.
You are invited to participate in what promises to be a lively, interactive
session that will focus on understanding how last mile providers of broadband
and wireless services are approaching this competitive market.
Moderator: TBD, Jupiter Media Metrix
Mark Donovan, Marketing Manager, Infrastructure, RealNetworks
Track 3: Enterprise, Gov't & Education
Creating a Business Case for Streaming Media
If you are responsible for building a business case for a digital media
delivery system for your organization, then this session is essential
to you. Understand how to improve employee productivity and increase the
effectiveness of internal communications while significantly reducing
costs. This session will focus on how to analyze your current costs, plan
incremental costs associated with deploying a media delivery system and
identify all the cost savings delivered by the system. Learn strategies
for both identifying and communicating the business rationale for leveraging
digital media in your organization.
Moderator: Adam Selipsky, General Manager of Solutions Marketing, RealNetworks
Leading Edge Applications to Address Business Needs
Join us for an in-depth discussion on leading edge applications used by
organizations to increase employee productivity, improve external relationships
and generate revenue. To help you understand how to unlock the power of
digital media, leading organizations from diverse industries, including
enterprises, educational institutions and government agencies, will share
their first-hand experience of digital media solutions in corporate communications,
training, product launches, distance learning and customer communications.
Moderator: Janinne Brunyee, Marketing Manager,
Speakers: Andru Anderson, K-TV Production
Manager, Applied Materials
Nathaniel Robinson, Oracle Corporation
Christopher Espinosa, Chief Multimedia Architect, Hewlett Packard-Bluestone
Deploying the Right System for Your Organization
In any successful digital media deployment, the media delivery system
must meet a number of functional requirements, including flexible deployment,
delivering the highest quality media experience, reliably reaching the
largest audience and supporting a heterogeneous Internet environment.
Whether you are responsible for business or technical aspects of your
digital media deployment, this session will demonstrate how to deploy
a digital media infrastructure that provides as broad a user base as possible
with scalable, reliable, manageable, cost-effective and network-efficient
access to high-quality digital media content.
The Evolving Roadmap for Enterprise Media Delivery
RealNetworks will lead a discussion on how enterprise media delivery system
requirements will evolve over the coming years. In this session, we will
review enterprise media delivery trends and will gain insight into how
RealNetworks technologies respond to these changing needs. This session
will also cover additional elements of a forward-looking digital media
strategy, including opportunities with non-PC devices. Prepare your organization
to take advantage of the technology innovations available in RealSystem,
RealNetworks world-class enterprise media delivery system.
Developing an E-Learning Solutions Strategy
Achieve a competitive advantage for your organization by learning how
to use digital media to deliver optimized training and education to employees
and other stakeholders across your organization. You will learn the components
of an e-Learning solution, and how you can implement a solution that meets
your organizations unique needswhether you want to make packaged
training titles available to all employees on the intranet or want to
develop your own training titles and deliver them via a Learning Management
System. The session will also cover solutions available to educational
institutions wishing to incorporate a distance-learning model.
Moderator: Kevin Foreman, General Manager,
Partner and Developer Relations Group
Speakers: Hilary Kaplan, Director, Oracle
Larry Bouthillier, Director of Software Development, Harvard Business
When Information is Your Product
For many organizations, information is their product, and digital media
provides them with a cost-effective means to deliver their high-quality
content to internal and external customers. In this session, we will highlight
industry-leading financial services firms as examples of the opportunities
available to all organizations wanting to leverage their digital media
content. This session will cover content creation strategies, as well
as ways to control which internal and external audiences access content,
and proven methods of protecting your rights as a content owner.
Conference content subject to change.
Take advantage of the casual atmosphere of a hallway conversation while
talking with an industry expert. The Water Cooler Sessions offer small,
interactive discussions led by authorities on hot industry topics. Keep
an eye here on the Web site to stay up-to-date on the topics we have planned
for these informal gatherings.